Wednesday, September 9, 2009

Word of the Week- Bovarism

Bovarism (BO-vuh-riz-em) .n.     An exaggerated or glamourised estimate of oneself. Conceit.   From  the French Bovaryisme (after Emma Bovary, the title character in Gustave Flaubert's famous novel 'Madame Bovary'.)
For example:    
" When she speaks, she literally looks down her nose at you whether you are taller than her or not. Everything about her body language and mannerisms belies unreasonalbly high self-esteem. This woman's bovarism practically oozes from her pores."

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