While chilling out on a dock at the lake this weekend, someone asked me exactly what it is I do for a living. I hate answering that question because PR can be notoriously complicated and therefore so is any explanation of what I do at work. Usually, I approach the answer with a focus on social media and its role in achieveing business goals, since that is where my interest lies. When I started talking about how important social media/networking tools like Facebook, Twitter, blogs and even texting are to business growth, I was met with skeptical expressions. I had accidentally sparked a debate. Why? Out of the 5 people on the dock that night,
I was the only one who used any of those tools on a regular basis.Par-don?
How is that possible, I wanted to know. How did they stay in regular contact with people? Were they actually talking on the phone or (gasp) e-mailing? Does anyone even answer a phone anymore or check their E-mail inbox? I know I don't. To me, it's the equivalent of hitching a horse to a buggy to deliver a hand-written letter.
It wasn't like I was talking with a bunch of Baby Boomers either, the people on the dock were between the ages of 20 and 33, so Gen X, Gen Y and Millenials, all generations that are supposed to be technologically saavy. So what was the deal, then. Why the resistance?
Apart from the baffling assertion that "most people" don't use social media was that, if they did, it's because they are a "certain kind of person". The general opinion seemed to be that this "certain kind of person" didn't use social media because they were too busy, but because they weren't busy enough. Basically, people who regularly use social media tools are lazy and need to find something more useful to occupy their time.The concensus was that Twitter is useless and narcissistic, Facebook is nothing more than a time-wasting device and texting is rude because you should just dial a phone and call someone. I tried explaining that these technologies are mobile, so really most people aren't sitting in front of a computer, they are going about their lives while simultaneously using the technology for business or leisure purposes and also that businesses were increasingly making use of them. Face-to-face is still the ultimate goal but, when that is not possible, this is how people communicate now, I said. Nobody was buying it. "Look around, there are five of us here and you are the only one who thinks like that", I was told.
I was f*cking blown away.
Is this true? Are most people
not using social media? Are the people who do use it just self-absorbed Tyras with too much time on their hands? Are other people still having several telephone conversations and sitting down to answer e-mail messages daily while jotting things down in their hard-copy daily calendar?
Have I been under the false impression that the world is moving in this direction and this is the new way to communicate?
Weigh in bitches, how big of a role does social media play in your life and who is using it?